AI, predominantly Generative AI and a new tool called ChatGPT, have taken the Internet by storm. People are raving about the the tools' detailed responses and dynamic nature, which has quickly become the latest fad in tech.
Although AI technology is not new and has been around for a while, this innovative technology has improved tremendously in the past year. HR is the business function well-positioned to benefit from the power of Artificial Intelligence (AI) technology, and enterprises are looking to implement the latest innovations to handle person-to-person interactions and administrative tasks.
In this blog post, we will discuss the implications of these AI tools in the HR field and how they can help leapfrog the competition and focus more on strategic opportunities.
What is a Generative AI and ChatGPT?
Generative AI is the AI-powered platform that can create new content ranging from an informative long-form content to visuals social media.The ChatGPT (Chat Generative Pre-Trained Transformer) is the latest development in the world of generative AI that has attracted lots of attention.
It is an artificial intelligence chatbot developed by the research laboratory OpenAI, using the latest advances in AI to deliver human-like conversations on a wide range of topics.
All you have to do is give it a question, and it will give you the best answer in human-like language based on data any human can ever process. In his book "Breakthroughs of the Year" for 2022, Derek Thompson included ChatGPT as a part of the generative Al-eruption that will completely revolutionize how we think, work, and create original content.
Implications of AI in HR
When it comes to HR, generative AI can help with people operations and employee engagement along the employee lifecycle. Let's deep dive into some potential applications of AI in the field of HR.
Recruiting
Famous recruiting thought leader Glen Cathy studied the opportunities for leveraging ChatGPT to recruit new talents. His finding confirmed that, despite being at its early stage, ChatGPT shows impressive results and can quickly write job descriptions, interview prompts, dialogues, and email communications. The chatbot can support content creation and streamline talent acquisition along the candidate journey.
Employee Engagement
We all know that engaged employees are far more productive, stick with the company longer and help managers recruit the best talent. However, it can be challenging to keep them engaged, especially during the post-pandemic. Most people start working from different locations on different days, and generating ideas and coordinating with them is challenging.
Tools like ChatGPT allows HR to easily get creative employee engagement ideas and comprehensive execution instructions. HR specialists and team leaders can quickly go from not having a clear action plan to creating a positive employee experience by giving ChatGPT simple prompts. The beauty of the tool lies in the fact that by continuing the conversation and giving further information, HR can fine-tune the ideas to make it relevant and meaningful.
Internal Communications
Internal communication is an essential aspect of workforce management and occupies a substantial portion of any company's HR. With generative AI tools, all you have to do is give it a prompt, and it will automatically write the message or create the right visuals for you. You can use it to come up with an idea for the content, do research, write a title, and create an innovative first draft. Suppose you don't like the writing; you can improve it with a simple prompt.
Segmentation
Although personalized internal messages are much more impactful, HR usually writes one-size-fits-all communications because personalization is often arduous. This is where AI tools come to the rescue.
With the help of AI, we can better understand each of the internal target audiences and segment the employees to craft messages that work for them. A research from MetLife proves that segmentation is a great way to improve recognition, impact, and communication. Tools like ChatGPT barely take a few seconds to rewrite the messages for different job levels or tones of voice, increasing the communication's effectiveness tenfold.
Employer Branding
AI is proving to be one of the most viable tools to help organizations tell their brand story cohesively. A powerful point was raised by HRMS, highlighting that AI plays a crucial role in improving and creating a stronger employer brand. Given their abilities to create original yet tailored content, AI tools can "take over" tasks such as writing social content copy and generating visuals to accompany employer branding posts.
HR Services
In addition to tackling the creative elements of HR jobs, AI tools can also handle the more ordinary parts of HR. They can automate a huge part of manual work done by HR and boost employee productivity.
AI can internalize frequently asked questions about policies and processes via an employee chat window to handle employee queries. Such tools can also take over much of the manual people analytics work, allowing HR to focus on the areas that need real human attention.
Final Words
While generative AI tools have shortcomings and are unlikely to replace our jobs, AI technology has the potential to be a game changer and influence the way how companies operate. The rise of AI is an opportunity for HR to find innovative ways to work: With AI, we can automate repetitive tasks and focus on our “human skills.” So let's not be afraid of AI: give it a try and use it to our advantage.
