OpenAI is building its own browser
OpenAI is close to releasing a new AI-powered web browser, set to launch in the coming weeks, designed to challenge Alphabet's Google Chrome and fundamentally change how consumers browse the web.

Here’s what’s new:
- OpenAI is developing a Chromium-based browser that integrates ChatGPT and its AI agent “Operator” directly into the experience.
- Instead of typing URLs or clicking through links, users can ask questions or request actions, like “book a hotel in Madrid for next weekend.”
- It will combine search, summarization, and task completion, all through a natural language interface, eliminating the need to open 10 tabs for research.
- By owning the browser layer, OpenAI could gain first-party user behavior data, a strategic edge in AI model training and future monetization.
This move isn’t happening in isolation. Perplexity is also launching Comet, an AI-first browser built around natural language search and real-time answers. Together, these releases signal a broader shift: browsers are no longer just passive windows to the web. They’re becoming active, intelligent interfaces. Instead of relying on search engines and endless tabs, users will increasingly rely on AI agents that understand intent, complete tasks, and filter information on their behalf.
The question is no longer which site to visit, but what outcome you want. And that shift could upend everything from search marketing to customer journey design.