AI Tools To Understand Your Consumers + Mark Zuckerberg enters the AI race// Stay Ahead #09

These AI tools can show you users' insights in action. This week, Mark Zuckerberg entered the AI race and Google launched a text-to-video AI tool.
Evelyn Le
Evelyn Le
Strategic Product Lead, Stay Ahead, FlexOS
With a rich background in communication research and analysis, Evelyn guides readers with expertise, offering innovative advice in the digital work.
January 30, 2024
min read

Welcome to Stay Ahead #9 from FlexOS!

Every Tuesday, we share the latest AI tools and news to help you work smarter, not harder. 

In this week’s edition:

  1. AI tools of the week: Understand and improve consumers’ experience with these AI tools.
  2. Must-read news: Mark Zuckerberg wants to build an Artificial General Intelligence, Google launch text-to-video AI generation.
  3. Job board: Future-forward roles at Chime Financial, Smartsheet, Remote, and more.

Let’s dive in!

Increase Your Revenue With Better User Experience 

Every $1 invested in user experience brings $100 in return, and it only takes 5 test users to solve 85% of products’ issues.

a graphic saying "So you launched a new product without talking to your users?"

However, 78% of product professionals believe their companies need more user research. 

With these AI tools, you can learn about your users’ experience and see it in action. 

Get The Right User Insights With Maze

User insights are key to the success of your company’s product. 

Maze can help you ask the right questions, eliminate bias, generate dynamic follow-up, and identify emerging themes from your users’ responses. 

Maze interface

Maze can also test and validate your ideas and copywriting with real consumers.

Price: Freemium


Microsoft Copilot

Copilot is an AI assistant that can immensely boost your productivity and creativity.

Copilot interface

From searching with text, images, and audio to generating email and summarizing documents, name a task, and Copilot can do it for you. The new Copilot Studio also allows you to access more customized Copilot GPT. 

Try Copilot today. 

Your ad here? Reach over 32,000 future-forward leaders by advertising with us.

Stand In Your User’s Shoes With Hotjar 

Have you ever wanted to know how EXACTLY users navigate your site, including where they click and how long they pause at a specific section? Hotjar can give you that. 

Hotjar interface

Hotjar can show you the session recording, which allows you to quickly identify any issues on your site that hinder users’ navigation. It also provides heat maps and AI-powered consumer analysis. 

You can also check out Mouseflow as an alternative.

Price: Freemium

Need more AI tools? Check out:

In the News 

Every week, we pick must-read articles about the future of work so you can stay ahead. 

This week, Mark Zuckerberg enters the AI race, and Google introduces a text-to-video AI:

Mark Zuckerberg
Mark Zuckerberg’s new goal is to create artificial general intelligence

In this exclusive interview, Mark Zuckerberg shares his ambition to build artificial general intelligence that will eventually become a leading model in the industry. He also mentioned the “talent war,” where big AI companies go after the same profiles. 

Google introduces Lumiere

Google officially launched Lumiere, a tool for turning written descriptions into realistic videos with natural and coherent movements. Unlike traditional video synthesis methods, Lumiere can create entire videos in one go, ensuring better consistency in motion and offering a wide range of creative possibilities.

Chrome is getting 3 new generative AI features

With the release of Chrome (M121), Google introduces 3 new generative AI features for Chrome: smartly organize similar tabs, create your own Google themes, and get help writing on the web.

TikTok is experimenting with a feature that uses AI to create songs based on prompts

TikTok is testing a new “AI song” feature that creates songs based on user-generated prompts. The output is a strange song with lyrics related to the prompt entered. 

Atlassian: CEOs Admit “Return to Office” Did NOT Raise Productivity

Despite the controversy surrounding remote work, Atlassian’s newest report highlights that seven in ten bosses of Fortune 500 companies who require in-person work say this rule has had no impact on productivity.

Jobs to Level Up

We want you to make the change we need in this world of work. And do it from wherever is best for you. Here are some jobs that caught our attention:

  1. Chime Financial: Procurement Operations Manager
  2. Smartsheet: Regional Director, Growth - APJ
  3. Remote: Senior Product Manager, Customer Onboarding
  4. The Good Food Institute: People and Culture Manager
  5. MetLife: Director, Talent Acquisition

Need more options? WeWorkRemotely, FlexJobs, and Remote are great places to get vetted remote-friendly roles. Also, check out our guide on “How to Get a Remote Job Today.”

How did we do?

That’s it for this edition of Stay Ahead, the newsletter that keeps you ahead in the future of work.

We’re here for you, truly.

Daan and the team at FlexOS​

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