In 5 Steps: Draft an Engaging Keynote with AI

Delivering a keynote used to be a daunting, time-intensive process. Today, that process is being redefined. With the right prompts and tools, AI can now generate the first 70% of a professional-grade keynote in hours.

More importantly, AI doesn’t replace your voice, it amplifies it. By handling the structure, research, and initial drafting, it frees you up to focus on what really matters: sharpening your message, adding personal insight, and connecting with your audience.

In this guide, we’ll walk through exactly how to use AI to create a keynote on AI-Driven Customer Experiences, step-by-step.

Step 1: Clarify Your Core Message and Audience

First, pin down:

• Audience: Retail executives and customer experience leaders.
• Objective: Show them how AI can transform their customer journeys — and why they need to act now.
• Tone: Visionary, optimistic, and business-focused.

 Prompt for yourself:

“After this talk, I want my audience to understand the critical role of AI in shaping customer experiences and leave inspired to invest in AI-driven personalization.”

Step 2: Use AI to Generate a Storyline

Prompt to AI:

“Act as an expert keynote speechwriter. Create a 20-minute keynote script for C-level retail executives on ‘AI-driven Customer Experiences.’ Include:

• An opening hook related to the shift in customer expectations.
• Three key sections:
  
  • Why traditional customer strategies are failing.
  • How AI is redefining personalization, service, and loyalty.
  • Real-world success stories (e.g., Amazon, Sephora, Starbucks).

End with a call to action encouraging strategic AI adoption.
Tone: visionary yet practical, focused on business impact.”

Step 3: Generate Visuals and Slide Structure

Once you have your keynote script or detailed outline from ChatGPT, it’s time to bring it to life visually.

Instead of manually building slides, you can use Gamma AI, an AI-powered presentation tool, to automatically generate a polished, professional deck from your text.

📝 Here’s how to do it:

• Copy the keynote outline or script you generated in Step 2.
• Open Gamma (gamma.app) and select “Start with AI.”
• Choose “Paste in text” and paste your keynote script into the input box.
• Choose “Presentation” as the output format.
• Set the tone to “Professional/Modern” and pick a clean, business-appropriate template.
• Click “Generate.” Gamma will automatically turn your script into a fully structured presentation with suggested slides, layouts, and visuals.

Pro tip: Stay visual. Think 80% visuals, 20% text.

Step 4: Add Your Voice, Data, and Examples

AI can fill in gaps, but you add authority.

Prompt to AI for case studies:

“Write a 100-word case study summary on how Sephora uses AI to enhance customer experience, including measurable impact.”

Prompt for Data Visuals:

“Generate a sample dataset showing AI adoption rates in retail from 2018–2025. Create a line chart.”

Prompt for Insights:

“List 3 emerging AI trends transforming customer experiences in retail.”

Examples you could add:

• Your own company’s pilot programs in AI (even if small-scale).
• Stories where AI failed, and what was learned.
• Data points like: “75% of customers expect personalized interactions — yet only 22% feel they’re getting them.” (McKinsey)

Step 5: Polish and Practice

Once the deck is assembled:

Prompt for AI Review:

“Review this keynote script for clarity, flow, and impact. Make suggestions to tighten the narrative for a senior executive audience.”

Prompt to simulate Q&A:

“Generate 5 tough audience questions on AI in customer experience and suggest strong, concise answers.”

Examples:

• Q: Isn’t AI personalization intrusive to customer privacy?
• Q: How do we balance AI with human touch in retail?

Prompt for Speaker Notes:

“Write 3-4 bullet point speaker notes for Slide 5 (Sephora case study) with a conversational tone.”

Tip: Speak to one person, make it feel personal, even in a room of 500.

Drafting an impactful keynote doesn’t have to mean endless hours lost to outlining, researching, and designing slides. 

AI tools won’t replace your unique voice, they free you from the mechanics so you can invest your time in crafting stories, sharing real-world experiences, and connecting authentically with your audience.

Let me know what use case you would like to dive into next with AI!