Figma’s new AI features could change how your team builds everything.
More teams are ditching specs and wireframes in favor of “vibe coding.”
You describe the feeling of a product, such as “a calming app for overwhelmed parents,” and AI helps you generate everything from layout to copy to code. We’ve seen glimpses of this in tools like Framer, Canva, Gamma, Lovable, Notion AI, and even ChatGPT.
This week, Figma officially joined the race. At Config 2025, Figma introduced a whole new way of working. Powered by AI, five major new features were launched to help teams move from idea to execution faster than ever.

Here’s what’s new:
- Make: Generate entire app or website designs from a simple text prompt. “A dashboard for a fitness app with charts and goals”.
- Site: A zero-code website builder embedded right into Figma, turning designs into live, responsive websites instantly.
- Draw: Turn rough hand-drawn sketches into refined, editable layouts. Ideal for early brainstorming or whiteboard moments.
- Grid: Automate multi-format content, such as marketing assets, slides, and social posts, while staying perfectly on-brand.
- Buzz: An AI assistant for naming, writing product copy, and brainstorming tone-aligned content.
One big advantage of Figma in launching these updates is that Figma is not a new tool, especially to your creative team members.
Figma has always been their best friend, and now just gets so much more powerful. It blurred the line between ideation, design, and development. What used to take a team days (or weeks) can now start with a prompt.