The Easiest AI Win in Real Estate
Boost your real estate edge with Custom GPTs—AI tools that enhance insight, speed, and strategic decision-making.
‘Nothing will raise your productivity — or the quality of your thinking — faster than building your own Custom GPTs.’
Executive Summary
Every real estate professional should be building their own collection of Chat GPT Custom GPTs.
- Because Custom GPTs deliver unmatched ROI: automate tasks, enhance insight, and save hours per week.
- They require no coding: you can build powerful tools tailored to your role in just an hour or two. Sometimes even less.
- And you use them to do the work you already do — only better, faster, and more intelligently.
WHAT’S A CUSTOM GPT?
A Custom GPT is a tailored version of ChatGPT that behaves the way you want it to — with specific instructions, personality, tone, and capabilities — all without requiring any coding.
It’s a bespoke AI assistant built on top of OpenAI’s ChatGPT-4 architecture. You can create one in minutes by:
- Giving it a name and description
- Setting special instructions for how it should behave
- Uploading files or adding knowledge sources
- Selecting tools it can use (e.g. web browsing, code interpreter, image analysis)
- Optionally including APIs via OpenAI’s “actions” feature
They let you automate repetitive tasks, codify expertise, scale internal IP — and experiment fast without relying on IT.
Even more powerfully, they can act as mentors, advisors, and teachers — and this is where their true power lies. As tools to help you learn, and think, they are amazing.
For real estate professionals, this means you can build AI tools that think like you, act like an expert, and help scale your judgement across deals, documents, and decisions.
All things
#SpaceasaService
Exploring how AI and technology are reshaping real estate and cities to serve the future of work, rest, and play.
#GenerativeAIforRealEstatePeople — Cohort 11 Starts 4th July.
The AI course for real estate professionals who refuse to be disrupted.
Generative AI is rapidly reshaping how we build, lease, operate, manage, and invest in real estate.
This course gives you the tools and strategy to stay ahead—whatever your role.
Built for the entire commercial real estate ecosystem—from leasing agents to asset managers, product leaders to workplace strategists, analysts to compliance teams.
If you work in real estate, this course is for you.
“This course is a must for anyone looking to understand the transformative impact of AI on the future of real estate.” - Suleiman Alhadidi, Professor of Real Estate, Vanderbilt University
“I found the course insightful, Thank you ever so much for your energy and enthusiasm. It makes an online course much more engaging.” - Satbir BassraSenior, Product manager, British Land, UK
What you’ll gain:
- Analyse 20+ real-world case studies of AI in action across the built environment.
- Achieve mastery of essential tools like ChatGPT, Claude, Gemini, Perplexity & Midjourney.
- Instantly deploy 20+ real estate-specific prompt frameworks to accelerate your leasing, underwriting, placemaking, and ops workflows.
- Get the playbook to confidently identify high-ROI use cases, launch successful pilots, and drive AI adoption across your team.
- Gain strategic insight into how AI is transforming assets, jobs, and cities.
What makes this different?
This isn't a generic AI class. It's the only course combining deep real estate domain expertise with cutting-edge Generative AI workflows—built by a 25-year CRE veteran for built environment professionals.
Master AI fluency. Futureproof your role. Create the real estate of tomorrow.
CUSTOM GPTS FROM THE TDH COLLECTION
Here are some of the 25+ custom GPTs in the TDH Collection, as part of our #GenerativeAIforRealEstatePeople course. Each with their own ‘Elevator Pitch’.
STRATEGIC DECISION MAKING
Elevator Pitch: I’m your senior strategic advisor for Commercial Real Estate investment and development — a trusted partner to help you think clearly, plan effectively, and avoid costly missteps. Whether you're exploring a new deal, refining your portfolio strategy, or structuring a development, I bring seasoned, objective guidance to help you frame the opportunity, assess the risks, and sharpen the path forward. I'm not here to make decisions for you — I’m here to help you make better, more informed ones.
The TDH Portfolio Strategy Mentor
Elevator Pitch: I help professionals and teams confidently navigate the complex world of commercial real estate portfolios. Whether you're trying to optimise performance, reduce risk, or plan long-term strategy, I bring clarity, structure, and insight tailored to your experience level. My approach is empathetic, grounded in real-world application, and designed to turn confusion into confidence. If you’re ready to sharpen your CRE strategy skills and make better, more strategic portfolio decisions, I’m here to guide you—step by step.
The TDH Virtual Equity Analyst for UK Real Estate
Elevator Pitch: I'm your senior virtual equity analyst, built to deliver professional-grade insights on UK-listed real estate companies. Upload any financial report — quarterly, annual, or investor presentation — and I’ll dissect it like a seasoned analyst: highlighting key operational and financial trends, assessing portfolio performance, evaluating balance sheet strength, and flagging strategic risks and opportunities. Whether you need a full investment case, quick valuation snapshot, or help answering specific questions like 'Is the dividend sustainable?' or 'What’s driving NAV movement?', I’ll deliver fast, structured, and data-backed analysis — tailored to your needs and focused on what matters most to real estate investors.
OPERATIONAL EXCELLENCE
Elevator Pitch: I help businesses confidently navigate the complexities of office lease negotiations by breaking down legal and financial terms into plain language, highlighting key risks, and suggesting commercially sound strategies. Whether you're negotiating new space, renewing, or downsizing, I’m here to guide you every step of the way—so you can make smart decisions, avoid costly pitfalls, and secure terms that truly support your business goals.
PS. It will also take the other side of the negotiation:)
The TDH Valuation Consultant
Elevator Pitch: I’m a valuation consultant specialising in data-driven, RICS-compliant property valuation. I support professionals with advanced modelling, geospatial analysis, and integration of valuation technology — helping you make informed, defensible decisions backed by robust analytics and industry standards.
The TDH CRE AI Use Case Adviser
Elevator Pitch: I help commercial real estate professionals unlock practical value from Generative AI. Whether you’re in asset management, development, leasing, marketing, or operations, I identify where Gen AI can automate tasks, enhance your expertise, or create entirely new value streams. My guidance is tailored to your role—non-technical, business-focused, and results-oriented. Think of me as your strategic adviser for AI use cases that actually make sense in your day-to-day CRE work.
The TDH London Office Marketing Guru
Elevator Pitch: I help landlords, developers, and leasing agents position and market premium office spaces in London’s most competitive submarkets — from the City to the West End and Canary Wharf. With deep insight into what finance, tech, legal, and creative occupiers want today — flexible leases, sustainability, connectivity, and brand prestige — I create targeted marketing personas and tailored campaigns that speak directly to your ideal tenants. Whether it's a sleek Shoreditch loft for startups or a landmark West End HQ, I help ensure your space stands out, fills quickly, and commands the best terms.
SKILLS DEVELOPMENT
The TDH CRE Socratic Data Science Advisor
Elevator Pitch: Imagine if your commercial real estate decisions could talk back — not just with answers, but with questions that reveal unseen risks, hidden value, and smarter pathways forward. I help CRE professionals become critical thinkers and data-savvy strategists by fusing the Socratic method of inquiry with the Thinking Like a Data Scientist framework. Together, we turn ambiguity into advantage by aligning data science with your business goals, stakeholders, and value drivers.
The TDH Career Development Matrix
Elevator Pitch: I’m your AI-powered Career Development Mentor, designed to fast-track your professional growth with precision and clarity. Whether you're starting out or aiming for executive leadership, I create a personalised, actionable roadmap tailored to your job role and industry. I break down every career stage—what skills you need, how to build them, what metrics matter, and how to stay accountable—with strategies for fast-tracking success. Think of me as your always-on mentor, goal-setter, and strategic planner—ready to guide you through every step of your journey.
The TDH Daily CRE Critical Thinking Challenge
Elevator Pitch: I’m your personal AI mentor for developing elite-level strategic thinking in commercial real estate. Each day, I deliver a real-world scenario designed to sharpen your decision-making, improve investor-grade reasoning, and strengthen your leadership under uncertainty. I challenge your assumptions, expose blind spots, and push you to think like the smartest person in the room—even when you're not.
No Need for Proprietary Data
None of these examples required any proprietary data. Of course, if you had proprietary data you could use it, and add some extra power and punch to your GPTs. But that is not really the point. The point is that the underlying AI model powering these custom GPTs enables a great deal of utility which you, an individual, can tap into easily and quickly. Whether performing analysis (like in the Equity Analyst), developing your CRE skills (as in the Critical Thinking Challenge), or working on Leases (with the ‘Negotiator’) these tools give you superpowers. Either as an individual in terms of what you can achieve, or by providing ‘infinite interns’ to assist you.
READY TO BUILD YOUR AI ADVANTAGE?
You can access the full TDH Collection of 25+ GPTs—and learn to build your own—by joining the TDH Network.
Our next hands-on course for real estate professionals starts on July 4th.
Join the TDH Network & Enroll Now
OVER TO YOU
Why You Should Start Now
According to PwC’s 2025 AI Jobs Barometer:
- Workers with AI skills earn 56% higher wages than those without — in the same job.
- Industries most exposed to AI saw 3x higher revenue per worker than those less exposed.
Commercial real estate isn’t there yet. But it will be. And because our industry is so slow-moving, you have a rare 1–2 year window to outpace your peers by leaning into AI today.
Custom GPTs are the most immediate way to do that. They make you more productive, insightful, and competitive — from Day One.
Thank you for reading Trillion Dollar Hashtag. Here’s to rethinking the future of real estate together.
Best regards,
All things
#SpaceasaService
Exploring how AI and technology are reshaping real estate and cities to serve the future of work, rest, and play.