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The Executive AI Briefing for Busy Leaders

Welcome to Lead with AI, the only executive AI brief for busy leaders. Every Thursday​,​ I deliver the latest AI updates through real-world insights and discussions from our ​​community​​ of 170+ forward-thinking executives.

For today:

  1. "Thousand Flowers" Approach to AI: My take on how to have winning AI implementations from Moderna’s 3,000 GPTs and J&J’s 900 AI use cases + “A new operating rhythm” for leaders.
  2. "AI for Audio" Essentials: Elevenlabs, Suno, Udio.
  3. 3 Must-Read AI Stories: The Entry-Level Crisis, The Feedback Loops for AI Adoption, GenAI’s Impact on SaaS
  4. Prompt of the Week: Your Brain Portfolio Reviewer

Let's get into today's discussion:

Let a Thousand AI Projects Bloom—Then Pick the Best

One of the results that stood out from last week’s ​Moderna HR & IT integration story​ was the creation of their 3,000+ GPTs.

This is quite a jump from the 750 AI assistants we heard about in ​last year’s Moderna case study​, which familiarized us with the pharma giant’s AI ambitions and is now a permanent case study for ​AI implementation​ in our ​Lead with AI Executive Bootcamp​.

Central to Moderna’s approach is not to build big AI applications top-down but rather to let individual employees and teams discover where AI makes most sense for them.

(👉 If you’re interested, I’m happy to share our “AI Change Management” lesson from the course that includes my view on Moderna’s approach – just reply and I’ll send it to you.)

This approach, one of my “7 AI Mega-Shifts,” focuses on front-line workers who know their work best and are ideally positioned to identify the most significant opportunities for AI.

Transforming every employee into a “SuperWorker” and letting them build a team of AIs to support them where they need the most help is an ​AI change management​ best practice that is finally being adopted.

J&Js “Thousand Flowers”

While preparing for our “​AI Beyond the Surface​” event, Sodexo’s Head of Future of Work, ​Henrik Jarleskog​, shared ​another case study​ along the same lines.

It’s the case study of Johnson & Johnson, which ​made headlines​ recently when it stopped company-wide AI experimentation and focused its efforts on the most valuable projects.

Saliently, this ‘focusing’ happened after the company let employees experiment widely, resulting in 900 individual use cases.

After studying results, the company found that “many that were redundant or simply didn’t work” and that “only 10% to 15% of use cases were driving about 80% of the value.”

Some leaders (not yourself, of course) may walk away from reading this article thinking, “Experimenting with AI doesn’t work; just look at J&J.” But that would be the wrong lesson. J&J was able to hone in on the top few AI projects because it experimented.

No beautiful bouquet without first letting those “thousands of flowers bloom.”

The lesson here is that you should first familiarize yourself with AI, then experiment by building a custom AI team that fits your particular workflows, and then build assistants, automation, and agents that can support teams, departments, and entire companies.

Leaving as much as possible to those doing the work remains crucial.

One very clever move J&J made in its recent pivot was, for example, dismantling a centralized “AI governance board " and letting corporate functions, including commercial, supply chain, and research, decide which initiatives should be prioritized.

A New Operating Rhythm

I’ve spoken at length about the need (and the way!) to transform ourselves into AI leaders.

I personally experience this journey every day. And yes, with the fast advances in AI and the avalanche of new tools and features we experience daily, it’s a dizzying one.

But no matter how overwhelming, it’s still a journey we must take. The future is one where AI is simply the way we work.

In a ​recent article​, Henrik describes his personal experience with a corporate process that’s “valuable but inefficient.” Such processes will not exist in the future. Instead, we’ll direct our AI teams to the task and spend our time on “collaborative refinement, communication, organizational alignment, and prioritization decisions.”

This is a true game-changer, because “the most meaningful outcomes emerged not from the final deliverables but from the collaborative conversations they facilitated.”

Henrik adds how tapping AI in this manner will create a ‘new operating rhythm”:

  1. Broad Accessibility – Universal access to language models paired with permission to experiment, with curiosity actively encouraged
  2. Individual Augmentation – Employees constructing personalized AI teams comprising multiple specialized agents working in concert
  3. Pattern Identification – Leadership observing which applications consistently generate measurable improvement
  4. Organizational Scaling – Systematic expansion of the most effective solutions (those critical 10–15%) through platform development and codified practices
  5. Compressed Timeframes – Fundamental acceleration of strategic cycles, planning processes, and reporting mechanisms, shifting organizational focus from coordination to impact

The company of the future, where we will ​worry less about where work happens​ and more about how, will look very different from what we know today.

And it often just takes one individual to start creating the momentum toward this future.

Are you the one?

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“Your AI Team” Platform Updates

Essential updates from our core AI platforms can mean big changes in your and your team's productivity. Here's what's new from the essential AI tools that most Lead with AI leaders are using:

(More AI news after this break!)
Available Now

🚨 4 Days Left: Save $399 – Our Best Offer Yet! Join in June or July

Still telling yourself, “I’ll start later”?

It’s time to stop delaying and start mastering AI with structure, support, and real results, in just 3 weeks. Across 15 daily lessons and 4 live sessions in ​Lead with AI​, you’ll learn how to:

✅ Use ChatGPT as more than a chatbot

✅ Build 10+ real AI assistants

✅ Use AI effectively across key tasks: writing, meetings, research, presenting, and more.

You won’t be learning alone, you’ll be part of a community of like-minded professionals sharing best practices and real-world applications.

Only 4 days left to lock in our best offer yet. Apply to both the June and July cohorts!

Get: 💥 $200 off enrollment AND free access to our brand-new AI Leader Certification (normally $199).

Future-proof your career with AI expertise and the certificate to show for it.

👉 Join June 6 cohort – $399 off

👉 Join July 11 cohort – $399 off

Category Essentials: AI for Voice

Each week, I spotlight one category and suggest the three tools that are tried, tested, and trusted by Lead with AI members​.

For this week: There’s something powerful about hearing your ideas spoken out loud. Whether it's giving a voice to a script you wrote, creating characters for a concept video, or producing a soundtrack that makes your message hit differently, these three AI voice tools help you do it yourself, at a quality that used to require a whole crew:

#1 ElevenLabs

If you need natural-sounding AI voiceovers, ​ElevenLabs​ is the tool most of our community keeps returning to.

From ​Antti​’s AI filmmaking projects to ​Carlo​’s script-based avatar videos, it consistently delivers the most realistic voices, especially for multi-character audio.

Pro tip from Carlo: prepare your script outside and bring it in when you're ready, because edits are manual once the voice is generated.

ElevenLabs also has a ​GenFM feature​ that lets you turn documents into podcast-style conversations, similar to ​NotebookLM audio​. (Check out Evelyn's guide ​here​)

​>> Try ElevenLabs here​. (Freemium available)

#2 Suno

​Suno​ has become the AI tool of choice for creative, custom music. It tops the category ranking in our ​Top 100 AI for Work report​.

Our community member ​Wyatt​ used it to compose intro tracks for presentations, create music in different languages, and even release a personal ​French-Italian EP​ from ChatGPT lyrics. ​Here​ are his tips and tricks for using Suno.

Suno is fast to use and fun to direct: try giving it a genre or theme and let it surprise you.

​>> Try Suno here​. (Freemium available)

#3 Udio

Need music that sounds like it belongs in a film? ​Udio​ delivers polished audio tracks ideal for storytelling.

Our community member ​Antti​ often paired it with AI image generators and ​Runway​ for character animation to create short films and mood-driven video experiments.

It’s especially handy when you’re building out a story or sequence and want music that matches the mood as it comes together.

​>> Try Udio here​. (Freemium available)

Want me to cover a specific category and/or AI tool next? Reply and let me know here.
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The AI Executive Brief

The Entry-Level Crisis, The Feedback Loops for AI Adoption, GenAI’s Impact on SaaS

I read dozens of AI newsletters weekly, so you don’t have to. Here are the top 3 insights worth your attention:

#1 The Career Ladder's Bottom Rung is Breaking

LinkedIn Chief Economic Opportunity Officer Aneesh Raman shares a tough reality: ​AI is eroding the entry-level jobs​ young professionals once used to get started. From junior developers to paralegals, the tasks that built early experience are being automated.

The shift could slow down careers and widen inequality if we don’t redesign first jobs. We’ll have to reimagine it entirely, like KPMG and Macfarlanes now give early-career hires work that used to be for seasoned employees plus... AI tools.

👉 Are you seeing this play out in your industry?

#2 Why AI Still Isn't Transforming Most Companies

Ethan Mollick argues most companies are still struggling with AI because they’re waiting for a playbook that doesn’t exist.

While individual productivity gains are real, org-wide transformation requires rethinking how work gets done. His suggestion is to build a feedback loop between Leadership (vision), The Lab (experiments), and The Crowd (hands-on users). That’s how you learn faster than the tech evolves.

​Read the full article here​.

#3 AI is Changing Your Workflow Tools

Enterprise software won the last decade by codifying workflows. GenAI flips that: ​Klarna​, ​Siemens​, and others are already phasing out legacy systems like Salesforce and Workday for AI-native tools.

These AI systems interpret intent, learn from exceptions, and handle tasks across teams autonomously. The shift is already underway: from software that supports work to software that does the work for you.

Leaders will need to rethink governance, org design, and outcomes—as suggested in ​this HBR article​.

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Prompt of the Week

A good prompt makes all the difference, even when you're just using a core LLM.

We track finances. We track fitness. But when’s the last time you audited your thinking?

Every founder, freelancer, and operator carries a mental portfolio—those recurring ideas, skills, and curiosities that shape how you work and make decisions. But not all of them hold their value over time. This week's prompt helps you evaluate which ones are still worth "investing" in.

Your Brain Portfolio Reviewer

Act as my personal research analyst.

I'm about to give you a list of core concepts, skills, or obsessions that currently shape how I think, create, and work. These are the pillars of my intellectual portfolio.

Once I do, your job is to evaluate how each one has evolved, gained or lost momentum, and whether it’s still worth holding in my portfolio as of May 2025.

For each item I list:


- Start with a bolded topic name
- Follow it with a status line formatted like this:Status: [What’s changed] | [Clear verdict: Hold, Double Down, Rebalance, or Let Go]- Then write a mini insight report: one paragraph per item. It should 1) feel like a quick, scannable briefing to my future self, 2) be honest, specific, and rooted in current, relevant trends or expert analysis, and 3) avoid surface-level takes. Pull from reputable sources or credible real-world signals.

Don’t overhype. Don’t play it safe. Give me the kind of readout I’d expect if I were managing a portfolio of ideas.

👉 Try it, tweak it, and save it for your future use. If this prompt is helpful (or if you made it better), I’d love to hear how.

👉 Want a free prompt library template?  Reply with one thing here, and I’ll send it your way.

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AI for Strategy, Responsible Adoption, and Prototyping: From the Community

Every day, ​Lead with AI PRO members​ discuss practical ways to benefit from AI in their work and organizations. This week's highlights include:

Don't want to miss more insights and conversations like these?

Then it's time to upgrade to PRO:

Join The Leading Business AI Community

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If you have any other questions or feedback, just reply here or inbox me.

See you next week,

Daan van Rossum - Lead with AI

Daan van Rossum​

Host, Lead with AI