Step 1: Generate your first draft with AI
Open Gamma, choose Generate with AI, select Presentation, then paste the following prompt:
Create a Go-to-Market Strategy deck for launching an AI productivity app to U.S. small businesses (1–200 employees). Include: problem & opportunity, ICPs/segments, value prop & positioning, competitive landscape, pricing, marketing channels, sales motion, partnerships, onboarding, adoption funnel, KPIs, and a 90-day plan. Use clear slide titles and 3–5 concise bullets per slide, with 1 bold takeaway (“So what?”) per slide.
Pro tips
- If you have constraints, append them: “Max 60 words per slide. Use U.S. SMB stats. Avoid buzzwords.”
- If this is investor-facing: add “Make it investor-ready: highlight moat, early traction, unit economics.”
- If this is internal-facing: add “Prioritize execution clarity over narrative. Include owners for 90-day plan.”
Step 2: Edit the outline and set the stage
Gamma shows an Outline. Clean it before generating all the cards.
What to edit (fast):
- Titles: Make them declarative (“SMBs lose time to manual admin” > “Problem”).
- Order: Go “Problem → ICPs → VP/Positioning → Competition → Pricing → Channels → Sales → Partners → Onboarding → Funnel/KPIs → 90-Day Plan.”
- Gaps: Add “Risks & Mitigations” if missing; remove duplicate slides.
Pick a theme (e.g., Velvet Tides for a dark exec look, Borealis for modern high-contrast).
Customize writing settings (Settings panel):
- Amount of text: Concise (executive) or Detailed (working session).
- Write for…: Business / Executives / Investors (pick one).
- Tone: Professional (for boards), Conversational (for team readouts), Technical (for product councils).
Micro-prompts to tighten content
- “Condense all bullets to 10–12 words; keep the meaning.”
- “Make slide 2 cite sources inline; add ‘Source: …’ in small text.”
Step 3: Transform dense slides into visuals with Smart Diagrams
Scan the deck. Where text feels packed or abstract, insert a diagram. Gamma’s Smart Diagrams will prefill with content aligned to that slide’s topic, no blank canvases.
Where to add what
- ICPs & Segments → Bullseye (primary vs secondary) or Packed circles (relative size).
- Value Proposition vs Needs → Venn (overlap) or Puzzle (interlocking benefits).
- Adoption Funnel → Ribbon arrows / Chain (Awareness → Trial → Paid → Retained).
- Competitive Landscape → Quadrant (axes you define) or Versus.
- 90-Day Plan → Slope (month-over-month), Road, Arrow bars, or Square arrows (phase gates).
Refine the prefill (2-minute polish)
- Content: Put the lengthy content in the text box into your diagram.
- Labels: 2–4 words max. Noun + qualifier (“Admin time”, “Freemium trial”, “Partner co-sell”).
- Order: Drag nodes so reading flow is left to right or top to bottom.
- Consistency: Same case style and punctuation across all labels.
Step 4: Polish design and emphasize the story
Now make the visuals decision-ready.
Color & emphasis
- Pick one accent color for “primary” (e.g., core segment or critical step); use neutral for the rest.
- Increase node size or stroke weight for priority items (e.g., Month 1 in the 90-day plan).
- Keep contrast high (accessibility): dark background → lighter labels; light background → darker labels.
Icons & elements
- Swap icons to match semantics (users, handshake, analytics, alert).
- Add/remove steps: e.g., add “PLG loop” after onboarding; prune redundant bubbles in packed circles.
Layout hygiene
- One diagram per slide.
- 3–5 bullets max; align left; no orphan bullet.
- Uniform label casing (Title Case or sentence case—pick one and stick to it).
Step 5: Deliver your deck
When your story looks sharp, you’ve got two options:
- Present directly in Gamma: seamless transitions, speaker notes, live edits.
- Export as PPT/PDF: for collaboration with teammates or sending to investors.
Before presenting, do a 30-second skim test: every diagram should be readable at a glance, and every slide should have one clear “So what?” takeaway.
That’s it! In under an hour, you move from a single prompt to a polished, investor-ready GTM strategy with Smart Diagrams making even complex ideas (segments, funnels, risks) instantly scannable.
